Meet the Founder & Principal
Craig Gritzen is the founder and principal of Curated Style Collective, leading the studio’s creative direction, client experience, and lifestyle-driven approach to interiors.
His perspective is shaped by interiors, styling, wellness, hospitality, architecture, project management, and the creative energy of Los Angeles. Craig approaches design through both beauty and behavior: how a room looks, how it functions, how it supports daily rhythm, and how it helps a client feel more at home in their own life.
Before building CSC into a lifestyle interior design studio, Craig developed a background that combined scientific thinking, structured project leadership, and creative problem-solving. That mix still informs the way he works today. He brings vision, but also organization. Emotion, but also clarity. Taste, but also the ability to guide decisions with intention.
For Craig, great design is not about imposing a look. It is about understanding the life a client is building and creating an environment that helps support it.
Direct access. Clear vision.
Clients work directly with Craig throughout the design process, ensuring a clear point of view, thoughtful guidance, and a highly personalized experience.
For larger projects, CSC collaborates with trusted partners while maintaining one creative vision from start to finish.
CSC is intentionally founder-led
Rooted in Los Angeles. Informed by the way people actually live
Inspired by Los Angeles architecture, wellness, creativity, and indoor-outdoor living, CSC creates homes that balance beauty, comfort, and function.